Question: If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?
- Address the viewer's desire for food in the first five to 10 seconds of the video.
- Explain the company's background during the first half of the video.
- Add as much diverse imagery and language as possible throughout the ad to hold the viewer's attention.
- Use "Sign up to our newsletter" as the primary call-to-action.
Explanation
In a Video action campaign, Google recommends capturing attention in the first 5 to 10 seconds and showing how the offer solves the viewer’s need. That early message helps reduce drop-off and improves the chance of driving website actions such as orders. Google also recommends a clear call-to-action so viewers immediately understand what to do next. For a catering offer, leading with the food appeal matches the campaign’s conversion-focused objective better than brand history or softer actions.
Why the other options are incorrect
Company background This delays the value proposition, which weakens early engagement in a Video action campaign.
Diverse imagery and language This is not the core Google recommendation for driving conversions, because clarity and a focused message matter more than creative variety.
Newsletter sign-up This call-to-action is weaker for an orders objective because it points to a softer conversion instead of the primary business action.
Source for verification
https://support.google.com/google-ads/answer/9424882
https://support.google.com/google-ads/answer/10147229
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.