Question: A family-run bakery has always relied on word-of-mouth marketing, but they want to try a Video campaign to attract larger business contracts. They feel that a campaign with the leads campaign goal is best suited to achieve this marketing objective. What other action should the family take to make sure their campaign meets their marketing objective?
- Cross-check their ad schedule against their business hours to make sure they're available for calls.
- Promote their YouTube videos on their social media channels to drive more traffic.
- Have at least 10 different ad creatives to run simultaneously.
- Offer a free dessert for every new business contract signed during the Video campaign.
Explanation
A Video campaign using the Leads objective should be set up so interested businesses can contact the bakery when the ad drives them to call. Google Ads guidance for phone-call lead generation says ads can be shown only when the business is available to answer calls. Aligning the ad schedule with business hours reduces missed lead opportunities from people ready to contact the company. This makes the campaign more likely to produce usable leads instead of unanswered calls.
Why the other options are incorrect
Social media promotion This may add traffic, but it is not the Google Ads setup step that makes a leads-focused Video campaign better aligned to call availability.
Ten creatives Google Ads recommends testing multiple variants, but the key action tied to this leads scenario is matching ad delivery to when calls can be answered.
Free dessert offer This is a sales promotion idea, not a Google Ads campaign setting or lead-generation best practice.
Source for verification
https://support.google.com/google-ads/answer/16913528
https://support.google.com/google-ads/answer/2453991
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.