Question: Which audience solution would you use to reach male users who are 18 to 24 years old with the help of a Google Video campaign?
- Custom Audiences
- Affinity Audiences
- Life Events
- Demographics and Detailed Demographics
Explanation
Demographic targeting is used when the campaign needs to reach users based on attributes such as age and gender. This audience solution fits a Video campaign that must focus on a specific gender and age range. Detailed demographics can add more granular life-stage or household attributes when needed. The targeting is based on who the user is, not on interests, intent, or major life events.
Why the other options are incorrect
Custom Audiences are based on custom intent or interest signals, not standard age and gender targeting.
Affinity Audiences are based on long-term interests and habits, not specific demographic attributes.
Life Events focus on major milestones, not general age and gender criteria.
Source for verification
https://support.google.com/google-ads/answer/2580383?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.