Question: To generate leads for your business, you're creating a Video action campaign for the first time. What ad formats should you expect to be used?
- Skippable in-stream ads and in-feed video ads
- Non-skippable in-stream ads and in-feed video ads
- Skippable in-stream ads and bumper ads
- Non-skippable in-stream ads and bumper ads
Explanation
Video action campaigns use ad formats designed to drive conversions such as leads, sign-ups, and sales. Skippable in-stream ads can appear before, during, or after video content and support action-focused bidding strategies. In-feed video ads can also be used in Video action campaigns with call-to-action elements tied to the final URL. Together, these formats help move users from video engagement to conversion actions.
Why the other options are incorrect
Non-skippable in-stream ads are aligned with reach and awareness, not lead generation through action-focused campaigns.
Bumper ads are short reach-focused formats and are not the expected format for a Video action campaign.
Non-skippable in-stream and bumper ads combine awareness-oriented formats rather than conversion-oriented formats.
Source for verification
https://support.google.com/google-ads/answer/2375464?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.