Question: The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website. What actions should they take to achieve their goal?
- Test multiple variants of their ads, and make sure they're at least 10 seconds long.
- Use only one version of their ad, and make sure it's less than 10 seconds long.
- Use only one version of their ad, and make sure it's at least 10 seconds long.
- Test multiple variants of their ads, and make sure they're less than 10 seconds long.
Explanation
Video action campaigns are designed to drive conversions such as online donations, leads, and sales. Google Ads recommends running multiple creative variants so the system has more options to match users and improve performance. Each video asset should be at least 10 seconds long to meet Video action campaign requirements. Strong action-focused creative gives Google Ads more usable combinations of video, headline, and call-to-action assets.
Why the other options are incorrect
One ad version under 10 seconds limits creative learning and does not meet the minimum video length guidance.
One ad version at least 10 seconds meets length guidance but does not provide enough creative variation.
Multiple variants under 10 seconds provides variation but fails the minimum length requirement.
Source for verification
https://support.google.com/google-ads/answer/10147229?hl=en
https://support.google.com/google-ads/answer/9424882?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.