Question: If you're trying to evaluate the performance of your first awareness Video campaign, what fundamental metric should you use to measure the campaign's success?
- Conversions
- Video played to
- Display impression share
- Earned actions
Explanation
Video played to metrics show how far viewers watched a video ad, such as 25%, 50%, 75%, or 100%. For an awareness Video campaign, this is a fundamental way to evaluate whether users stayed with the creative long enough to receive the message. It helps measure attention and completion behavior rather than lower-funnel outcomes. This makes it more relevant for awareness performance than sales or post-view engagement actions.
Why the other options are incorrect
Conversions measure valuable actions after ad interaction, which aligns more with action goals.
Display impression share applies to Display inventory competitiveness, not core video awareness performance.
Earned actions measure additional user activity after viewing, not the fundamental watch-depth metric.
Source for verification
https://support.google.com/google-ads/answer/2375431?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.