Question: If the goal of your Video campaign is to grow consideration, what ad formats should you expect to run?
- Non-skippable in-stream ads and in-feed video ads
- Skippable in-stream ads and in-feed video ads
- Non-skippable in-stream ads and mastheads
- Skippable in-stream ads and bumper ads
Explanation
Skippable in-stream ads and in-feed video ads support consideration by encouraging users to watch, engage, or choose content related to their interests. Consideration campaigns focus on active evaluation rather than only broad exposure. In-feed video ads are especially relevant because they appear in discovery surfaces where users are browsing or searching video content. This format mix aligns with views and engagement signals that indicate product or brand interest.
Why the other options are incorrect
Non-skippable in-stream ads are more aligned with awareness and reach than consideration.
Mastheads are high-impact awareness placements, not standard consideration formats.
Bumper ads are short awareness-focused ads and are not the primary format for growing consideration.
Source for verification
https://support.google.com/google-ads/answer/6055025?hl=en
https://support.google.com/google-ads/answer/2375464?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.