Question: A marketing manager wants to reach female users who are 35 to 44 years old with the help of a Google Video campaign. Which audience solution should they use?
- Life Events
- Affinity Audiences
- Custom Audiences
- Demographics and Detailed Demographics
Explanation
Age and gender are standard demographic targeting attributes in Google Ads. This audience approach is used when a Video campaign needs to reach users based on who they are rather than what they are interested in. Detailed demographics can add more specific life-stage or household attributes when needed. The selected audience signal fits a defined gender and age range without relying on intent or interest behavior.
Why the other options are incorrect
Life Events target users around major milestones, not general age and gender attributes.
Affinity Audiences target users based on long-term interests and habits, not demographic ranges.
Custom Audiences use custom intent or interest signals, not standard age and gender criteria.
Source for verification
https://support.google.com/google-ads/answer/2580383?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.