Question: Which of the following accurately describes a primary benefit of Video action campaigns?
- They simplify campaigns to run only on YouTube and drive more conversions while still optimizing for the lowest CPV.
- They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPV.
- They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.
- They simplify campaigns to run only on YouTube and drive more conversions while still optimizing for the lowest CPA.
Explanation
Video action campaigns are designed to drive conversions across YouTube and Google video partners. They expand eligible delivery across more inventory while using conversion-focused bidding. Target CPA helps optimize for as many conversions as possible at the desired average cost per action. This makes the campaign type suitable for action goals such as sales, leads, and website conversions.
Why the other options are incorrect
Only on YouTube with lowest CPV is incorrect because Video action campaigns can serve beyond YouTube and optimize for conversions.
More places with lowest CPV uses the right inventory idea but the wrong optimization metric.
Only on YouTube with lowest CPA uses the right conversion metric but incorrectly limits eligible inventory.
Source for verification
https://support.google.com/google-ads/answer/10147229?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.