Question: If an account manager is new to using Custom Audiences as an audience solution for a new Video action campaign, what implementation suggestion should they try?
- Layering as many Audience types as possible within the same ad group.
- Using five of the best-converting placements from their Display campaigns.
- Using 10 to 15 of the best-converting keywords from their Search campaigns.
- Combining Custom Audiences with Demographic Audiences in the same ad group.
Explanation
Custom segments can use search terms to help Google Ads identify users with relevant intent across video inventory. For Video action campaigns, high-converting Search keywords provide strong audience signals because they are based on proven conversion behavior. Starting with 10 to 15 focused terms keeps the segment specific enough for relevance without overloading it with weak signals. This helps the campaign find users more likely to take action.
Why the other options are incorrect
Layering audience types can restrict reach and reduce delivery for a conversion-focused campaign.
Display placements are content inventory signals, not the recommended starting point for Custom Audiences in this use case.
Demographic Audiences can narrow reach when combined with Custom Audiences in the same ad group.
Source for verification
https://support.google.com/google-ads/answer/9805516?hl=en
https://support.google.com/google-ads/answer/9424882?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.