Question: Mixing ad formats is a good idea, and you know that. But which mix of awareness ad formats should you use if your goal is efficient reach?
- Masthead ads and non-skippable in-stream ads
- Skippable in-stream ads and bumper ads
- Masthead ads and bumper ads
- Skippable in-stream ads and non-skippable in-stream ads
Explanation
Efficient reach works best with formats that balance scale, cost efficiency, and message recall. Skippable in-stream ads can deliver longer awareness messages to users who choose to keep watching. Bumper ads provide short, memorable exposures that help reinforce the message efficiently. This mix supports brand awareness and reach without relying on higher-impact placements built for different awareness use cases.
Why the other options are incorrect
Masthead ads are high-impact placements and are not the standard mix for efficient reach.
Non-skippable in-stream ads can support awareness but are not the preferred pairing for efficient reach.
Masthead ads with bumper ads combines a premium awareness placement with a short format rather than the efficient reach mix.
Source for verification
https://support.google.com/google-ads/answer/2375464?hl=en
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