Question: The owner of a clothing store wants to drive awareness to a new product line that they're about to launch. A new Google Video campaign is being created with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What is the best bidding strategy for the clothing store to achieve their marketing objective?
- Maximum CPV
- Target CPA
- Maximize Conversions
- Target CPM
Explanation
An impression-based bidding strategy fits an awareness objective because delivery is optimized around showing ads instead of driving clicks or conversions. Cost-per-thousand impressions aligns with a goal of maximizing exposure for a new product launch. This bidding approach supports broad visibility across eligible video inventory. It is appropriate when the primary success signal is impression volume rather than user action.
Why the other options are incorrect
Maximum CPV is focused on video views or interactions, not maximizing impressions.
Target CPA is designed to optimize for conversions at a desired cost per action.
Maximize Conversions is built for driving conversion volume, not awareness delivery.
Source for verification
https://support.google.com/google-ads/answer/2472725?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.