Question: With a Video action campaign, a marketing manager wants to get optimal results from their ad. Which best practice should they implement?
- Making sure that videos are no longer than five seconds
- Making sure that videos are longer than eight seconds.
- Running a single ad variant per campaign.
- Running five ad variants per campaign.
Explanation
Video action campaigns use creative and conversion signals to find users more likely to take valuable actions. More creative variety gives Google Ads additional combinations to evaluate across audiences, placements, and contexts. This improves the system’s ability to identify which messages support stronger conversion performance. Relying on limited creative can reduce learning opportunities and constrain optimization.
Why the other options are incorrect
No longer than five seconds is too short for the recommended action-focused creative setup.
Longer than eight seconds is not the key optimization best practice for this campaign type.
Single ad variant limits creative testing and reduces optimization opportunities.
Source for verification
https://support.google.com/google-ads/answer/10147229?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.