Question: To find out how users' interactions with your video ads leads to product sales, what feature of Video action campaign would you use?
- You'd use conversion tracking.
- You'd use click-through rate.
- You'd use smart bidding.
- You'd use Custom Intent Audiences.
Explanation
Conversion tracking measures valuable actions users take after interacting with video ads, such as purchases or leads. For Video action campaigns, this connects ad engagement to business outcomes in Google Ads reporting. The data also gives automated bidding systems the signals needed to optimize toward sales. This makes it the correct feature for understanding how video ad interactions contribute to product sales.
Why the other options are incorrect
Click-through rate measures clicks compared with impressions, not completed sales.
Smart bidding uses conversion data to optimize bids, but it does not record sales outcomes by itself.
Custom Intent Audiences help reach users with intent signals, but they do not measure sales after ad interaction.
Source for verification
https://support.google.com/google-ads/answer/1722022?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.