Question: When setting up a consideration Google Video campaign, what bidding solution should you use?
- Cost-per-click bidding
- Cost-per-action bidding
- Cost-per-view bidding
- Maximize Conversions bidding
Explanation
CPV bidding is used when the goal is to get users to watch or interact with video ads. For a consideration Video campaign, views and interactions are more relevant than impressions, clicks, or completed conversions. This bidding solution helps focus spend on engaged viewing behavior. It aligns with product and brand consideration because users are actively choosing to watch or engage with the message.
Why the other options are incorrect
Cost-per-click bidding focuses on clicks, not video views or engaged viewing.
Cost-per-action bidding focuses on conversions, not consideration-based viewing behavior.
Maximize Conversions bidding is designed to drive conversion volume, not consideration engagement.
Source for verification
https://support.google.com/google-ads/answer/2472735?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.