Question: You're creating a Video action campaign and plan to use Custom Audiences. What should you do to get the most value from this audience solution?
- You should set bumper ads as your preferred ad format for the campaign.
- You should implement automatic placements from your existing Display campaign.
- You should disable non-skippable in-stream ads.
- You should use 10 to 15 of the highest-converting key words from your Search campaign.
Explanation
Custom segments can use keyword-based intent signals to help Google Ads find users likely to be interested in a product or service. For Video action campaigns, high-converting Search keywords provide stronger signals because they come from proven action-focused behavior. Using a focused set of 10 to 15 terms keeps the audience signal relevant and manageable. This helps the campaign identify users more likely to complete valuable actions.
Why the other options are incorrect
Bumper ads are short awareness-focused formats, not the recommended way to improve Custom Audience value.
Automatic placements are inventory signals, not conversion-focused audience signals for this use case.
Non-skippable in-stream ads are more aligned with reach and awareness than Video action optimization.
Source for verification
https://support.google.com/google-ads/answer/9805516?hl=en
https://support.google.com/google-ads/answer/9424882?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.