Question: Mixing ad formats is a good idea, and you know that. ut which mix of awareness ad formats should you use if your goal is efficient reach?
- Skippable in-stream ads and non-skippable in-stream ads
- Masthead ads and non-skippable in-stream ads
- Masthead ads and bumper ads
- Skippable in-stream ads and bumper ads
Explanation
Efficient reach depends on combining scalable formats that support broad exposure without relying on premium placements. Skippable in-stream ads can deliver longer messages to users who choose to keep watching. Bumper ads provide short, memorable six-second exposures that reinforce awareness efficiently. Together, these formats support brand awareness and reach by balancing scale, attention, and cost efficiency.
Why the other options are incorrect
Non-skippable in-stream ads can support awareness, but they are not the preferred efficient-reach pairing.
Masthead ads are high-impact placements and are not the standard mix for efficient reach.
Masthead ads with bumper ads combines a premium placement with a short reach format rather than the efficient reach mix.
Source for verification
https://support.google.com/google-ads/answer/2375464?hl=en
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