Question: Andrea wants to reach more members with similar professional characteristics. What should she consider? Select all that apply.
- Lead Gen Forms
- Website Retargeting
- Audience Expansion
Explanation
Audience Expansion helps reach additional members who share similar professional characteristics with the selected target audience. It can increase scale beyond the manually defined targeting criteria. This feature is useful when the goal is to find more relevant members without rebuilding the audience from scratch. It is an audience reach tool, not a lead capture or retargeting feature.
Why the other options are incorrect
Lead Gen Forms This is incorrect because Lead Gen Forms collect lead information after engagement, not expand reach to similar members.
Website Retargeting This is incorrect because Website Retargeting reaches prior website visitors, not new members with similar professional characteristics.
Source for verification
https://www.linkedin.com/help/lms/answer/a421579
https://www.linkedin.com/help/lms/answer/a420552
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