Question: LinkedIn supports full-funnel objectives grouped into 3 areas. Select those 3 areas.
- Awareness, Consideration, Conversion
- Awareness, Engagement, Adoption
- Awareness, Consideration, Lead Generation
- Awareness, Conversion, Retention
Explanation
LinkedIn uses objective-based advertising in Campaign Manager to align campaigns with funnel outcomes. The three grouped objective areas move from visibility to interest to action. Awareness supports reach and brand visibility, Consideration supports traffic or engagement, and Conversion supports lead or action-based outcomes. This structure determines which objectives, ad formats, and optimization options are available during campaign setup.
Why the other options are incorrect
Awareness, Engagement, Adoption This is incorrect because engagement is an objective within consideration, and adoption is not one of LinkedIn’s three objective areas.
Awareness, Consideration, Lead Generation This is incorrect because lead generation is a conversion objective, not a top-level objective area.
Awareness, Conversion, Retention This is incorrect because retention is not one of LinkedIn’s three grouped objective areas.
Source for verification
https://www.linkedin.com/help/lms/answer/a423051
https://www.linkedin.com/help/lms/answer/a424319
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Solutions Fundamentals" page.