Question: James has a large audience size and low delivery. What could he do to increase delivery? Select three.
- Review bids
- Use the AND-OR feature
- Review content
- Review bid strategy
- Enable Audience Expansion
Explanation
Low delivery with a large audience usually points to auction competitiveness or ad relevance rather than audience size. In LinkedIn’s ad auction, bid level affects whether ads win placement. The selected bid strategy controls how Campaign Manager uses or sets the bid. Ad quality and relevance can also affect delivery, so creative and message fit should be evaluated.
Why the other options are incorrect
AND-OR feature This is incorrect because it changes audience logic and is more relevant to refining targeting, not fixing low delivery with an already large audience.
Audience Expansion This is incorrect because expanding the audience does not address auction competitiveness or ad relevance when audience size is already large.
Source for verification
https://www.linkedin.com/help/lms/answer/a421044
https://www.linkedin.com/help/lms/answer/a422123
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Solutions Fundamentals" page.
