Question: Pierre wants to reach a similar audience as his past purchasers. What should he consider using?
- Lookalike Audiences
- List upload
- LinkedIn Audience Network
- Audience Expansion
Explanation
Lookalike Audiences are used to reach members similar to a source audience. Past purchasers can serve as the source audience because they represent people who already completed a valuable action. This targeting approach extends reach beyond the original list while keeping the audience modeled on relevant behavior. Current LinkedIn guidance notes that new Lookalike Audiences have been discontinued and recommends Predictive audiences or Audience Expansion for similar-audience use cases.
Why the other options are incorrect
List upload This is incorrect because it reaches known contacts or accounts rather than finding similar members.
LinkedIn Audience Network This is incorrect because it extends ad delivery beyond LinkedIn, not audience similarity.
Audience Expansion This is incorrect in this Fundamentals context because it broadens an existing target audience rather than using past purchasers as a dedicated source audience.
Source for verification
https://www.linkedin.com/help/lms/answer/a423698
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Solutions Fundamentals" page.