Question: Afiya needs to target small companies from a specific set of industries. What is the best way to do this? Select all that apply.
- Target by industry
- Target by interests
- Target by job experience
- Target by company size
Explanation
Company Industry targets members based on the industry associated with their company. Company Size refines delivery by the number of employees at an organization. Using both together narrows the audience to smaller organizations within the selected industries. This combination matches LinkedIn’s audience attribute approach for reaching specific types of companies.
Why the other options are incorrect
Interests This is incorrect because interests reflect member topics, groups, or traits, not company industry and company size.
Job Experience This is incorrect because it targets professional attributes such as role or seniority, not company-level size and industry criteria.
Source for verification
https://www.linkedin.com/help/lms/answer/a424655
https://www.linkedin.com/help/lms/answer/a422276
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Solutions Fundamentals" page.