What can someone with the Viewer role do in Campaign Manager?

Question: What can someone with the Viewer role do in Campaign Manager?

  • Edit and add new creatives
  • Create and edit campaigns
  • Oversee overall account actions, including managing users, creating campaigns, and editing campaigns
  • Change billing details
  • View and download campaign data and reports

Explanation

The Viewer role provides read-only access in Campaign Manager. This role can access account reporting and performance data without making campaign changes. It is intended for monitoring results rather than managing setup, billing, users, or creatives. Editing permissions require roles with broader account or campaign access.

Why the other options are incorrect

Edit and add new creatives This is incorrect because creative changes require creative or campaign management permissions.

Create and edit campaigns This is incorrect because Viewer access does not allow campaign setup or edits.

Oversee overall account actions This is incorrect because user and account management permissions belong to broader account-level roles.

Change billing details This is incorrect because billing changes require billing-related access.

Source for verification

https://www.linkedin.com/help/lms/answer/a425731

https://www.linkedin.com/help/lms/answer/a420872

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Solutions Fundamentals" page.

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