Question: Nicolas wants to use Audience Attributes. What could that include? Select all that apply.
- Demographics
- Job Experience
- Company
- Website retargeting
- Lookalike Audiences
- Education
- Interests and Traits
Explanation
Audience Attributes in Campaign Manager are LinkedIn targeting facets used to define who should see an ad. They include member profile signals, professional details, organization information, education data, and interest-based signals. Lookalike Audiences can be used as an audience expansion method based on an existing source audience. These options help refine reach by combining professional relevance with scalable audience-building tools.
Why the other options are incorrect
Website retargeting This is incorrect because it belongs to Matched Audiences, which uses prior website activity rather than standard audience attribute selection.
Source for verification
https://www.linkedin.com/help/lms/answer/a424655
https://www.linkedin.com/help/lms/answer/a420552
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Solutions Fundamentals" page.