Question: Juan needs to create a sponsored content post. Which type of access does he need on the company's LinkedIn Page?
- Demand Gen manager
- Advertising manager
- Lead Gen Forms Manager
- Sponsored Content poster
- Landing Pages manager
Explanation
Sponsored Content poster is a LinkedIn Page admin role used to create or sponsor content on behalf of a Page. LinkedIn requires this Page-level access, or higher Page admin access, to create new Sponsored Content ads. The role is specifically tied to sponsored content permissions rather than billing, landing pages, or lead form management. Ad account access is still managed separately in Campaign Manager.
Why the other options are incorrect
Demand Gen manager This is incorrect because it is not the Page admin role LinkedIn identifies for creating sponsored content.
Advertising manager This is incorrect because LinkedIn specifies Sponsored Content poster access for Page-level sponsored content permissions.
Lead Gen Forms Manager This is incorrect because this role manages Lead Gen Forms, not general sponsored content posting permissions.
Landing Pages manager This is incorrect because it relates to landing page access, not Sponsored Content creation from a LinkedIn Page.
Source for verification
https://www.linkedin.com/help/lms/answer/a427167
https://www.linkedin.com/help/lms/answer/a423655
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Solutions Fundamentals" page.