Question: Sam wants to drive people from consideration to conversion. Which Matched Audience should he consider?
- Contact Targeting
- Website Retargeting
- Company Targeting
- Lookalike Audiences
Explanation
Contact Targeting can reach known contacts who may already be familiar with the brand or offer. Website Retargeting can re-engage members who previously visited the website and showed consideration-level intent. These Matched Audiences are useful for moving warmer audiences toward conversion because they are based on prior relationship or prior behavior. This makes them stronger conversion-path options than broad expansion or account-list targeting alone.
Why the other options are incorrect
Company Targeting This is incorrect because it targets organizations or accounts, not individuals showing recent consideration behavior.
Lookalike Audiences This is incorrect because it expands reach to similar members rather than focusing on known contacts or recent website visitors.
Source for verification
https://www.linkedin.com/help/lms/answer/a420552
https://www.linkedin.com/help/lms/answer/a427551
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