Question: Peter has high engagement rates and low conversions. Which actions could he consider? Select all that apply.
- Add Lookalike Audiences based on those who converted
- Optimize ad creatives
- Checking his landing page to ensure it's clear
- Test LinkedIn Lead Gen Forms
- Use Campaign Demographics to understand which audience is engaging
Explanation
High engagement with low conversions can indicate friction after the click, weak conversion intent, or a mismatch between audience and offer. Campaign Demographics helps identify which professional segments are interacting so targeting can be refined. Lead Gen Forms can reduce conversion friction by capturing member information directly on LinkedIn. Lookalike Audiences can extend reach from a source audience of converters, while creative testing helps improve message-to-action alignment.
Why the other options are incorrect
No incorrect options; every listed action supports diagnosing or improving the gap between engagement and conversions.
Source for verification
https://www.linkedin.com/help/lms/answer/a424171
https://www.linkedin.com/help/lms/answer/a426205
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