Question: Louis is looking to reach decision makers at IT companies. How should he target? Select all that apply.
- Seniority
- Age
- Years of experience
Explanation
Job Seniorities helps identify members by their level of responsibility in an organization. Years of Experience helps refine the audience by professional experience accumulated from listed positions. For reaching decision makers at IT companies, these professional attributes are more relevant than age. LinkedIn also recommends combining job-related attributes such as function, seniority, and experience to reach more precise business audiences.
Why the other options are incorrect
Age This is incorrect because member age is a demographic attribute and is less relevant than professional responsibility or experience for identifying decision makers.
Source for verification
https://www.linkedin.com/help/lms/answer/a424655
https://www.linkedin.com/help/lms/answer/a417950
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Solutions Fundamentals" page.