Question: According to LinkedIn, what is the first step to use LinkedIn Ads?
- Create your first ad campaign
- Set up your LinkedIn Page
- Post to your network
Explanation
A LinkedIn Page is the organization identity used to represent a business on LinkedIn. LinkedIn Ads use this Page connection for sponsoring content and building credibility with members. Page setup comes before campaign build because paid activity needs an organization presence to promote from. This foundation supports both organic communication and paid delivery through Campaign Manager.
Why the other options are incorrect
Ad campaign creation This is incorrect because campaign setup comes after the organization presence is ready.
Posting to your network This is incorrect because personal network posting is not the required starting point for LinkedIn Ads.
Source for verification
https://www.linkedin.com/help/lms/answer/a426102
https://business.linkedin.com/marketing-solutions/linkedin-pages
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Solutions Fundamentals" page.