Question: Can you exclude existing customers when you run a Contact Targeting campaign?
- Yes
- No
Explanation
Contact Targeting uses uploaded contact lists to create audience segments within Matched Audiences. In Campaign Manager, these audience segments can be used for targeting or exclusion. Existing customers can therefore be uploaded as a contact list and excluded from an ad set. This helps limit delivery to new prospects while avoiding members already represented in the customer list.
Why the other options are incorrect
No This is incorrect because contact lists in Matched Audiences can be applied as exclusions in targeting.
Source for verification
https://www.linkedin.com/help/lms/answer/a1489764
https://www.linkedin.com/help/lms/answer/a424655
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