Question: You are creating a Connected TV Ad campaign and are at the step where you need to create your ad groups. You decide that you want to use the advertiser's own data to target and engage their existing customers. Which audience option should you choose?
- Remarketing lists
- Similar audiences
- In-market audiences
- Custom match lists
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Microsoft Advertising Display & Video Certification" page.