Question: Which action is a benefit of manual targeting with Sponsored Products?
- Increased control over spend
- Create a campaign easily and quickly
- Discover new keywords and products
Explanation
Manual targeting gives advertisers control over the specific keywords or products used to match ads with shopper searches and detail pages. It allows more deliberate bid decisions because targeting choices are selected directly by the advertiser. This helps manage spend more precisely across high-priority terms, ASINs, or categories. Sponsored Products campaigns using manual targeting are useful when advertisers already know which targets are most relevant to their goals.
Why the other options are incorrect
Create a campaign easily and quickly is more closely associated with automatic targeting, where Amazon Ads matches ads to relevant shopping queries and products.
Discover new keywords and products is more closely associated with automatic targeting because it can reveal performing search terms and product targets.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-products
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