Question: An ad for Organique isn’t receiving enough impressions. What bid adjustment would help make the ad more competitive and display it to more customers?
- Keep the bid amount the same
- Increase the bid amount
- Decrease the bid amount
Explanation
Increasing the bid can make an ad more competitive in sponsored ads auctions. A higher bid may improve the chance of winning eligible placements and receiving more impressions. This adjustment is useful when a campaign is not getting enough delivery despite having relevant targeting and available budget. Bid changes should still be monitored against performance metrics such as clicks, spend, and sales.
Why the other options are incorrect
Keep the bid amount the same is incorrect because it does not improve auction competitiveness when impressions are too low.
Decrease the bid amount is incorrect because lowering the bid can make the ad less competitive and may reduce impressions further.
Source for verification
https://advertising.amazon.com/library/guides/getting-started-with-sponsored-ads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.