Question: What is the minimum lifetime budget for a Sponsored Brands campaign?
- $1 USD
- $100 USD
- $10 USD
Explanation
A lifetime budget is the total amount an advertiser is willing to spend for a Sponsored Brands campaign across its full campaign duration. This budget type requires an end date because spend is paced across the selected campaign period. Amazon Ads sets the minimum lifetime budget at $100 USD. This option is useful for campaigns with a fixed promotional window or defined total spend limit.
Why the other options are incorrect
$1 USD is incorrect because this amount applies to minimum daily budget guidance, not the Sponsored Brands lifetime budget minimum.
$10 USD is incorrect because it is below the required Sponsored Brands lifetime budget minimum.
Source for verification
https://advertising.amazon.com/help/GTGPQGUXNCTHE2DS
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.