Question: For their campaign targeting strategy, Márcia wants to limit the products contained in "gourmet candies." How can they limit the products in this category?
- With the refine button
- With the target menu
- With the number slider
Explanation
The refine button helps narrow a selected product category by applying additional targeting controls. In category targeting, advertisers can refine products by attributes such as brand, price range, star rating, and Prime eligibility. This allows a broad category like gourmet candies to become more specific and relevant to the campaign. Refinement helps improve targeting control without switching to individual product targeting.
Why the other options are incorrect
Target menu is incorrect because it is used to select targeting options, not narrow the products inside a chosen category.
Number slider is incorrect because Amazon Ads uses refinement controls, not this named control, to limit products within a category.
Source for verification
https://advertising.amazon.com/library/guides/product-targeting
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