Question: Accent Athletics only sells recycled footwear and they want their match type to be very specific to that product. Which keyword targeting method should they use?
- Exact match
- Negative match
- Broad match
Explanation
Exact match is the most specific keyword match type because ads may show only when shopper queries match the keyword exactly or use close variations. This is useful when the advertiser wants tighter control over relevance for a specific product type. It helps limit ad delivery to highly related searches instead of broader discovery terms. Exact match can support more precise spend management when the campaign already has clearly defined keywords.
Why the other options are incorrect
Negative match is incorrect because it blocks selected terms instead of targeting specific relevant shopper searches.
Broad match is incorrect because it reaches a wider range of related queries and is less specific than exact match.
Source for verification
https://advertising.amazon.com/library/guides/keyword-match-types
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.