Question: A bid is the average amount that you’re willing to invest for a click or view of your ad.
- True
- False
Explanation
A bid is the amount an advertiser is willing to invest for a click or view, depending on the campaign buying model. Sponsored ads use bids to help determine ad eligibility and competitiveness in auctions. For click-based campaigns, the bid relates to cost-per-click. For viewable-impression campaigns, the bid can relate to vCPM.
Why the other options are incorrect
False is incorrect because a bid represents the advertiser’s intended investment for eligible ad interactions or impressions, depending on campaign type.
Source for verification
https://advertising.amazon.com/library/guides/getting-started-with-sponsored-ads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.