Question: Which of the following campaign actions describes an advertiser with a conversion business goal?
- Driving traffic from a product view campaign directly to the product checkout page
- Running an incentive to have customers subscribe to a monthly product box
- Exposing a product to more potential customers through social media
Explanation
Conversion focuses on encouraging shoppers to take a purchase-related action after they have moved beyond discovery and evaluation. A checkout-focused action is closest to the purchase point in the customer shopping journey. This goal is measured by outcomes tied to sales or completed actions rather than reach or engagement. It reflects lower-funnel performance where the advertiser wants to turn intent into purchase activity.
Why the other options are incorrect
Running an incentive aligns more closely with loyalty because subscriptions support repeat engagement.
Exposing a product aligns with awareness because the goal is to reach more potential customers.
Source for verification
https://advertising.amazon.com/library/guides/customer-journey
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