Question: Imagine a customer has just discovered your brand, explored products, and made a purchase. What would be the appropriate action to nurture loyalty in this scenario?
- Featuring the customer in a social media testimonial
- Sending a personalized thank you email with a discount
- Requesting feedback through a post-purchase survey
Explanation
Loyalty focuses on encouraging continued engagement after a purchase. A post-purchase incentive supports retention by giving the customer a reason to return and buy again. Personalization also strengthens the customer relationship after the initial conversion. This action fits the stage where the goal shifts from acquiring a shopper to building repeat engagement.
Why the other options are incorrect
Social media testimonial focuses on advocacy or promotion, not directly nurturing repeat purchase behavior.
Post-purchase survey gathers feedback, but it does not directly encourage the customer to return and buy again.
Source for verification
https://advertising.amazon.com/library/guides/customer-journey
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