Question: Which of the following is a pre-built standard audience type available with Amazon Ads?
- Advertiser hashed audiences
- Demographic audiences
- Lookalike audiences
Explanation
Demographic audiences are a standard Amazon Ads audience type used to reach customers based on demographic attributes. These attributes can include characteristics such as age, gender, and household-related information. This audience type is pre-built because advertisers can select it from available Amazon Ads audience options rather than create it from their own customer signals. It supports audience selection based on who customers are, not based on advertiser-uploaded data or audience modeling.
Why the other options are incorrect
Advertiser hashed audiences are created from advertiser-provided customer signals, not a pre-built standard audience type.
Lookalike audiences are modeled from a source audience to find similar shoppers, not a standard demographic audience type.
Source for verification
https://advertising.amazon.com/insights-and-planning/audiences
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