Question: ______ is an audience planning tool that allows you to incorporate your own audiences into your Amazon Ads campaigns by onboarding directly into Amazon DSP.
- Advertiser Audiences
- Media Planning
- Amazon Attribution
Explanation
Advertiser Audiences let advertisers use their own audience signals within Amazon Ads campaigns. These audiences can be onboarded for activation in Amazon DSP. This supports reaching customers based on first-party relationships such as site activity, CRM data, or other advertiser-owned signals. The feature helps connect external audience sources with Amazon Ads media activation.
Why the other options are incorrect
Media Planning supports planning decisions, not onboarding advertiser-owned audiences into Amazon DSP.
Amazon Attribution measures non-Amazon marketing impact on Amazon shopping activity, not audience onboarding.
Source for verification
https://advertising.amazon.com/insights-and-planning/audiences
https://advertising.amazon.com/solutions/products/amazon-dsp
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.