Question: The cross-channel planner can help advertisers manage budget allocation and test their audience reach hypothesis to confirm or change their initial beliefs based on new insights.
- False
- True
Explanation
Cross-channel planner supports media planning by helping advertisers evaluate reach across channels and make budget allocation decisions. It uses audience insights to test whether an audience reach assumption is supported by available planning data. New insights can confirm the original plan or indicate that the channel mix should change. This makes the statement correct because the tool is designed to support informed planning before campaign activation.
Why the other options are incorrect
False is incorrect because Cross-channel planner helps advertisers evaluate reach hypotheses and optimize budget planning.
Source for verification
https://advertising.amazon.com/resources/whats-new/cross-channel-planner
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.