Question: Ana wants to run a campaign to audio publishers around the world. Which ad channel should she use?
- Amazon Publisher Direct
- Amazon Prime Video
- Amazon Music
Explanation
Amazon Publisher Direct provides direct access to premium third-party publishers across video, display, and audio. It includes audio publisher inventory, making it suitable for reaching listeners beyond Amazon-owned audio environments. This channel helps advertisers extend reach through a transparent supply path. The audience fit is based on access to audio publishers at global scale.
Why the other options are incorrect
Amazon Prime Video is a streaming video channel, not the audio publisher channel described.
Amazon Music reaches listeners on Amazon’s audio service, but it does not represent access to audio publishers around the world.
Source for verification
https://advertising.amazon.com/en-ca/resources/whats-new/amazon-publisher-direct
https://advertising.amazon.com/solutions/products/audio-ads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.