Question: Wang wants to run a campaign featuring video ads to audiences who enjoy gaming and live streaming service. Which ad channel should she use?
- Amazon Prime Video
- Twitch
- Amazon Publisher Direct
Explanation
Twitch is Amazon’s live streaming service with a strong connection to gaming communities. It supports video advertising that can reach viewers across live broadcasts and streaming content. This makes it suitable for campaigns focused on audiences who enjoy gaming and live streaming. The channel matches both the content format and audience interest described.
Why the other options are incorrect
Amazon Prime Video reaches streaming entertainment viewers, but it is not the gaming and live streaming community channel.
Amazon Publisher Direct provides access to publisher inventory through Amazon DSP, not a gaming-focused live streaming channel.
Source for verification
https://advertising.amazon.com/channels/twitch
https://advertising.amazon.com/library/guides/twitch-ads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Ads Foundations Certification" page.