An advertiser is running a consideration campaign and sets a custom bid at $0.50. The advertiser notices its campaign is not spending enough per day to pace at 100% during the designated campaign flight dates. What should the advertiser do to increase campaign spend?

Question: An advertiser is running a consideration campaign and sets a custom bid at $0.50. The advertiser notices its campaign is not spending enough per day to pace at 100% during the designated campaign flight dates. What should the advertiser do to increase campaign spend?

• Decrease the bid to $0.49. It only needs to decrease the bid slightly to enter more auctions.
• Decrease the bid to $0.25. This way it spends more efficiently than before.
• Change its campaign to an awareness objective and bid on CPM (cost per mille) instead.
• Change to auto-bidding to fix its spending issue

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