Question: A leading sports equipment company is looking to drive more *new customer* membership sign ups with a marketing message aimed to health and wellness enthusiasts. Which of the following targeting approaches would you recommend?
- Use interest targeting to target the Healthy Living interest group
- Use a custom audience list of emails to target existing members
- Target the Healthy Living interest group and exclude a list of emails from existing memberships
- Target the Healthy Living interest group and existing member email addresses
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