Question: Which of the following is a recommended best practice when writing an app or game description?
- Give users a summary of your app's noteworthy benefits in the short description.
- Include a call to action to create urgency with users to download the app or game.
- Limit your keywords, but use them repetitively to increase search relevance.
- List a large variety of keywords related to your app's features to increase search relevance.
Explanation
A short description should clearly summarize the app’s key benefits and core value. Google Play recommends using this field to help users quickly understand what the app or game offers. The description should be concise, relevant, and supported by the actual app experience. This aligns with Metadata guidance because it avoids misleading claims, excessive repetition, and promotional urgency.
Why the other options are incorrect
Call to action Urgency phrases are promotional language and are not recommended for store listing descriptions.
Repetitive keywords Repeating limited keywords to influence search relevance conflicts with Metadata policy.
Large keyword variety Keyword lists create spammy metadata and do not provide useful app information.
Source for verification
https://support.google.com/googleplay/android-developer/answer/13393723
https://support.google.com/googleplay/android-developer/answer/9898842
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