Question: Why would the number of store listing acquisitions for your app be less than the total number of installs in the store analysis report?
- Some of the users installed your app on multiple devices.
- Some users installed the app from a source other than the Google Play store.
- Some of the users deleted the app within 30 days of installation.
- Store listing acquisitions are not available.
Explanation
Store listing acquisitions measure conversions tied to users who visit the app’s store listing. The Store analysis page focuses on Play listing performance rather than every install recorded for the app. Installs that occur without a qualifying store listing visit are not counted in this metric. This can make store listing acquisitions lower than total installs.
Why the other options are incorrect
Multiple devices Device-level installs do not explain why a listing-based acquisition metric is lower than total installs.
30-day deletion Deleting the app after installation affects retention, not whether the acquisition came through the listing.
Metric unavailable Store listing acquisitions are available in Play Console reporting.
Source for verification
https://support.google.com/googleplay/android-developer/answer/9859173
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Play Store Listing" page.