Question: You see an increase in your app's churn rate after a year during which it was steady. How can a custom store listing help you proactively avoid the loss of your users?
- You can target inactive users and explain the benefit of new features or recently added benefits.
- You can present users with a single and stable message that appeals to a wide and diverse user base.
- You can present multiple non-specific messages to a wide range of users with a single description for all.
- You can target a wide range of users with a single store listing that's easy to maintain and doesn't need monitoring.
Explanation
A custom store listing can target specific user segments instead of showing every user the same message. Google Play supports targeting by user state, which makes it useful for addressing users who may need a reason to return. Listing text and assets can highlight recently added functionality that is relevant to that segment. This helps reduce churn by matching the store listing message to the user’s current relationship with the app.
Why the other options are incorrect
Single stable message A broad message does not use custom store listing targeting to address churn risk.
Multiple non-specific messages Non-specific messaging does not align listing content to a defined user segment.
Single store listing A single default listing cannot proactively tailor messaging to inactive users.
Source for verification
https://support.google.com/googleplay/android-developer/answer/9867158
https://support.google.com/googleplay/android-developer/answer/139628
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Play Store Listing" page.