Question: Your app launched a year ago, but you experienced a lot of churn toward the end of the year and had high crash reports during that time. Luckily, you improved your overall app quality and resolved the major technical issues, so now you want to create a custom store listing to get active users to try the app again. Which of the following actions should you take?
- Design an app icon that looks like that of a similar app with great technical performance ratings.
- Target inactive users with a custom store listing that highlights new features.
- Update the app title to include an image that you think most users recognize.
- Customize the app title based on the parameter name.
Explanation
A custom store listing can target users by user state, including users who have become inactive. This makes it suitable for re-engagement messaging after quality improvements or feature updates. Highlighting new features gives returning users a clear reason to try the app again. The listing content must remain accurate and comply with Google Play Metadata policy.
Why the other options are incorrect
Similar app icon Copying another app’s visual identity can mislead users and may violate Intellectual Property policy.
Recognized image An app title cannot include images and should not rely on unrelated recognizable content.
Parameter name Parameter-based targeting is for custom listing URLs, not for customizing the app title.
Source for verification
https://support.google.com/googleplay/android-developer/answer/9867158
https://support.google.com/googleplay/android-developer/answer/9898842
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